Meet the Team

Matt McFedries

Matt McFedries

Founder & Advisor

As Founder of PracticePlus, Matt’s expertise includes digital and brand strategy, website development and integration. He’s one of the earliest advocates for Cloud accounting software - having founded Debtor Daddy in 2009, an online credit control system for small businesses that connects to Xero, QBO and MYOB.

His thorough knowledge and skills of IT and marketing – drawn from 14 years’ experience – are all encompassing, from CMS and CRM, online, email and mobile marketing to software development, SEO and web design.

Matt graduated from the University of Canterbury with a B.Com in Marketing and Marketing Management in 2001.

Vince LA Edwards

Vince LA Edwards

Senior Technical Advisor





Vince has an extensive background in software development and startup companies along with 15 years of web development. He brings a fresh perspective on the business systems and software solutions and web development and design.

Vince has expertise in many web technologies and skills in front end and back end design.

He enjoys a good laugh, socializing and working out at the gym.

Dyanne Edwards

Dyanne Edwards

Manager / Customer Support

Our manager of systems and customer support. Dyanne has over 10 years experience in customer satisfaction and support. Love's helping people and enjoys looking after her family and spending time at the beach.

Ashleigh McMillan

Ashleigh McMillan

Customer Support

Ashleigh is our fantastic customer support person.  She has experience in managing social media, facebook groups and loves to help people.  She helps with admin duties and customer support.

Siân Hoskins

Siân Hoskins

Content Writer and Editor





Our Content Writer and Editor, Siân has extensive experience in commercial copywriting, editing and content strategy. She works across all media and all channels, writing and managing content that engages customers, drives conversation and motivates action.

She has experience on the agency and client side working with global blue-chip enterprises, SME’s and owner-operators across various sectors, including financial, technology, automotive and food.

Siân graduated with a BSc (Econ) from Cardiff University in the UK.

Josh

Josh

Website Developer





With 8 years in web development and 10+ years in FMCG business management, Josh brings a wide range of expertise to the team. Specialising in leading projects, design and development of mobile-friendly websites, search engine optimisation, lead generation, and digital strategy for SMEs. Josh has a passion for the outdoors, and when he’s not at his desk, he’s often found off the beaten path, up a mountain, or out in the bush.

Syani

Syani

Adobe Developer





Our front-end developer. Syani has over 10 year experience in Adobe Business Catalyst, Web Design, and Front-End Programming. Designing and developing website is her passion.

Caleena

Caleena





With a Masters degree in Creative Writing and over 7 years of experience in creative writing and editing, She is the content writer for Practice Plus and she enjoys working with the rest of the team. Caleena is an expert at her skill and she strongly believes in giving her best to every task. This strongly reflects in her work and she absolutely loves what she does.