Meet the Team

Matt McFedries

Matt McFedries

Founder & Advisor

As Founder of PracticePlus, Matt’s expertise includes digital and brand strategy, website development and integration. He’s one of the earliest advocates for Cloud accounting software - having founded Debtor Daddy in 2009, an online credit control system for small businesses that connects to Xero, QBO and MYOB.

His thorough knowledge and skills of IT and marketing – drawn from 14 years’ experience – are all encompassing, from CMS and CRM, online, email and mobile marketing to software development, SEO and web design.

Matt graduated from the University of Canterbury with a B.Com in Marketing and Marketing Management in 2001.

Vince LA Edwards

Vince LA Edwards

Director / Full Stack Senior Web Developer





Vince has an extensive background in software development and startup companies along with 15 years of web development. He brings a fresh perspective on the business systems and software solutions and web development and design.

Vince has expertise in many web technologies and skills in front end and back end design.

He enjoys a good laugh, socializing and working out at the gym.

Dyanne Edwards

Dyanne Edwards

Manager / Customer Support

Our manager of systems and customer support. Dyanne has over 10 years experience in customer satisfaction and support. Love's helping people and enjoys looking after her family and spending time at the beach.

Ashleigh McMillan

Ashleigh McMillan

Customer Support

Ashleigh is our fantastic customer support person.  She has experience in managing social media, facebook groups and loves to help people.  She helps with admin duties and customer support.

Siân Hoskins

Siân Hoskins

Content Writer and Editor





Our Content Writer and Editor, Siân has extensive experience in commercial copywriting, editing and content strategy. She works across all media and all channels, writing and managing content that engages customers, drives conversation and motivates action.

She has experience on the agency and client side working with global blue-chip enterprises, SME’s and owner-operators across various sectors, including financial, technology, automotive and food.

Siân graduated with a BSc (Econ) from Cardiff University in the UK.