BLOG: White space and shooting for the stars

There’s something psychologically pleasing about a blank canvas for the year ahead. It’s also a great time of the year for business planning and goal setting.

BLOG: White space and shooting for the stars

Time for reflection

My favourite holiday read was the inspiring Derek Handley book Heart to Start. Serial entrepreneur and visionary problem solver, his journey has included founding mobile marketing companies The Hyperfactory and Snakk Media, and co-founding a global leadership collective alongside Richard Branson. Oh yes, and he’s booked his Virgin Galactic astronaut flight too.

As well as charting his entrepreneurial journey, Derek discusses the importance of “white space”; quiet periods of reflection in which to think, plan, read, and be creative or strategic. He also includes his field guide for turning ideas into action:

“Whatever it is you do in life, you are built on the habits that shape your behaviour”

Belief, visualisation, inspiration - there are many tools available in your productivity arsenal. The key is to prioritise the important over the urgent and carve out that time to look at the big picture.

Global

Speaking of the big picture, Derek discusses 5 ways to stay globally connected in a personal way:

  • Create your kaleidoscope. Stretch your thinking by curating a wide variety of viewpoints, news and culture.

  • Benchmark globally. How can you be the best...in the world?

  • Zoom out. Consider the bigger questions of the world; good for perspective.

  • Travel. You see the world in a different way.

  • “Avoid flytraps of myopia”. Or in other words, get yourself out of your immediate circle and strive to be multi-dimensional.

White space is the new black

We’re all so busy that it’s easy to get caught up in the urgent and to be continually reactive. Carving out that time, or white space, on a regular basis is essential for ongoing business planning. It also gives you the time to implement those changes that are high on your priority list but you haven’t quite got around to actioning yet.

Your website is a good place to start to make sure you’re making the right online impression. We recommend a website refresh every two years to stay current with industry best practice. Some useful questions to ask yourself might include:

  • Does my website showcase my business effectively?

  • Am I updating content regularly to engage with current and potential clients?

  • Do I have “call to actions” on my Homepage such as an eBook download?

  • Are my testimonials current?

  • Does the “About Us” page present our team and practice in the best light?

We offer a free website consultation if you’d like us to make our recommendations.

Shoot for the stars.


Michelle Polglase PracticePlus

As General Manager for PracticePlus, Michelle is inspired by innovation and on a mission to provide the best website solutions for accountants and bookkeepers globally.