Your website is a crucial part of your marketing strategy.
It’s also an opportunity to showcase:
Your promise - the what and the how
Your team - people need to know who you are and whether they can trust you
Your testimonials / case studies - prove that you can deliver on your promise
It’s not rocket science, but too many accountant websites fall short on these key requirements. Done well, these things work together to present a credible and compelling case as to why your website visitors should get in touch with you, and ultimately move their business to you.
Some takeaways from the webinar
Clear convincing credible content converts
Steer clear of “marketese” – a compelling message is benefit focused. Your website should “Punch your visitors in the face” with your best benefits
It’s time to meet your macula...
It’s scientifically proven that it’s easier to read smaller chunks of information. Your eye takes in information more easily when you use signposts, including:
- clear layout
- subheadings to break up information
- images to draw the eye and emphasise your key points