BLOG: WEBINAR: optimising your website design

Done well, these things work together to present a credible and compelling case as to why your website visitors should get in touch with you, and ultimately move their business to you.

BLOG: WEBINAR: optimising your website design

Building on the popularity of the previous webinar  in collaboration with Wayne Schmidt from Addon Success, Matt McFedries discusses practical website design tips.  

Your website is a crucial part of your marketing strategy. 

It’s also an opportunity to showcase:

  • Your promise - the what and the how

  • Your team - people need to know who you are and whether they can trust you

  • Your testimonials / case studies - prove that you can deliver on your promise

It’s not rocket science, but too many accountant websites fall short on these key requirements. Done well, these things work together to present a credible and compelling case as to why your website visitors should get in touch with you, and ultimately move their business to you.


Some takeaways from the webinar

Clear convincing credible content converts

Steer clear of “marketese” – a compelling message is benefit focused. Your website should “Punch your visitors in the face” with your best benefits


It’s time to meet your macula...

It’s scientifically proven that it’s easier to read smaller chunks of information. Your eye takes in information more easily when you use signposts, including:  

  • clear layout
  • subheadings to break up information
  • images to draw the eye and emphasise your key points

Webinar

Michelle Polglase PracticePlus

As General Manager for PracticePlus, Michelle is inspired by innovation and on a mission to provide the best website solutions for accountants and bookkeepers globally.