BLOG: The ROI on website design

Why is website design important? A well designed website should showcase your brand, tell your business story and confirm your professional credibility.

BLOG: The ROI on website design

Website design is often undervalued. Think of an architecturally designed house - it still serves the same basic shelter function of any house. However, having a design theme and creating a space with attention to every detail brings a WOW factor to the table.

Website design is more than choosing a great Hero image for your Homepage. It includes the page layout and paragraph widths, and the way content is structured to GRAB your attention. Investing in attention to detail on each website page can give you that architectural stamp of approval - which implies professionalism in all aspects of your business. For the accountants we work with this also equates to attracting the 'right' type of clients. 

Word of mouth still rules 

Word of mouth referrals are still the most effective way to win new clients. When hearing about an accounting practice, the next step is usually a search online (often from a smartphone). You can only make a first impression once - an outdated or mobile-unfriendly website can be brand damaging. Of course, in this increasingly connected online world 'word of mouth' referrals are not geographically limited. A professional online presence is essential to confirm your business credibility. 

Design-led lead generation 

As a design-led company our entry level website template featured above is created using the latest design best practice recommendations. With an easily navigable structure that gets your clients to the information they need quickly, the configurable content blocks also bring a dynamic and engaging quality to the Homepage. We also recommend adding ‘Call to Actions’ such as a downloadable eBook to encourage interaction and generate business leads.  

Our experienced designers are the architects who can work with you on a customised website to showcase your brand to full effect. We’ve worked with a range of accounting practices globally on all aspects of design, and you can take a look at some of our websites on Our Work page. Consistency in design from brochureware to social media profiles sets you up for success as an easily recognisable, professional company. And as Jamie Johns from Sky Accountants put it, bringing one new large client on board gave almost immediate payback on his website investment. 

Need an architect? 

We can help! Contact us here for more information about how a design-led website can help your business.

Michelle Polglase PracticePlus

As General Manager for PracticePlus, Michelle is inspired by innovation and on a mission to provide the best website solutions for accountants and bookkeepers globally.