BLOG: So how valuable are your digital assets?

Dick Smith has just been purchased by eCommerce entrepreneur Ruslan Kogan to become a pure-play online retailer. 

BLOG: So how valuable are your digital assets?

Skitter Photo

With Kogan shaping up to take his company through a $300m IPO later this year, the deal includes the AU and NZ brand, trademarks, websites, domains and customer databases. 

Your IP

Many of the accountants we speak with fall into two broad groups:

  • Accountants who are starting up a new brand, and looking to grow their business fast
  • Accountants from a traditional practice who are looking to update their website, and have a strong word-of-mouth referral network. 

Digital assets can add considerable value to a firm, and are something to consider with succession planning. A strong brand showcased with a modern website, supported by a comprehensive customer database,  established social media channels and in growth mode with an online marketing strategy can pay huge dividends.

Your website

When considering your digital assets, your website is your first port of call. A design-led website can be brand enhancing, and validates any recommendations through your word-of-mouth referral network. Your website should be easily navigable so people can find the information they're looking for quickly.  Have 'Call to Actions' on your Homepage, such as an eBook, so you can easily capture qualified leads. Make sure your content is regularly updated with recent news, events or blog posts. Have professional team photos taken, and tell your business story effectively including your USP, expertise and experience.

Your marketing

Is your website integrated with Xero Practice Manager?  Make sure you have the tools you need to market your business, keeping your brand front of mind with your existing clients while expanding your reach across your social media channels.  If you haven't yet made a start with social media, research your target market and find out which social media platforms they're using.  Then take a test-and-measure approach with your content marketing strategy to find out how to drive more traffic to your website and increase your conversion rates. 

We can help

If you'd like to arrange a FREE website consultation, contact us now. 

Michelle Polglase PracticePlus

As General Manager for PracticePlus, Michelle is inspired by innovation and on a mission to provide the best website solutions for accountants and bookkeepers globally.