Steve Krug, author of “Don’t Make Me Think” is well regarded as an industry expert in website usability. He makes some of the following useful suggestions and you can also take a look at his site www.sensible.com
We don’t read pages - we scan them. We look for words or phrases which catch our eye. Busy, we also know we don’t need to read everything. We have certain trigger words hardwired into our nervous system - free, sale, sex, and our own name. Best practice design principles help remove any mental chatter. We don’t need anything extra added to our cognitive workload. At the first glance of a website we should have the answer to these four questions:
What is this?
What can I do here?
What do they have here?
Why should I be here?
Make a strong first impression
We need to make things obvious & remove the mental chatter. How do we do this?
create a clear visual hierarchy on each page. Things related logically should be related visually
take advantage of conventions. Users of websites expect consistent navigation, for example.
break pages into clearly defined areas
make anything clickable obvious
minimise noise and visual clutter
omit needless words. “If I had more time I would have written you a shorter letter” - variously attributed to Blaise Pascal, Mark Twain, or Winston Churchill
The home page is your opportunity to make a strong first impression. It defines your site identity & mission, it should entice me with good stuff about what’s inside, and establish credibility & trust.
We can help
At PracticePlus we specialise in websites for accountants. With an experienced team of strategists, designers and developers we ensure your website is optimised to full potential, including:
Helping visitors instantly understand the value you offer
Creating an easy to follow site map so visitors don’t get lost
Keeping page layouts clean and easy on the eye
Writing content that compels people toward action
Creating designs that bring your content to life
If you’d like to learn more about the process and the results then get in touch. We’d love to speak with you.