BLOG: Website design tips for accountants

There's a lot to consider with your website. We take a quick tour to see what works well...

BLOG: Website design tips for accountants

Andrew E Weber

1. Make data-driven decisions

If you already have a website, Google Analytics is a great place to start.

Xero US Partner of the Year Double Rule had a recent website refresh. An early adopter of Xero, they used Google Analytics to determine their most highly viewed content and made the data-driven decision to feature Xero more prominently. 

Testimonials are an opportunity to prove your 'street-cred' that you're as good as you say you are. For Double Rule, adding a testimonial bar across the footer, including images, has provided a subtle validation of the company.  Featuring the 'latest from our Blog' content on the Homepage then offers a fresh look for each return visit, and is good for SEO.  

As Marvin Galang himself has said, "You wouldn’t believe the number of testimonials we’ve received saying: “We’re only going with you guys because we love your website.” Crazy huh, that they trust us with their accounting needs because of our website." 

2. Start with the end in mind

Sky Accountants went for a streamlined design. Working with Jamie Johns from a design brief provided by Wayne Schmidt, we had plenty of room for creativity. Jamie started with the type of client he was wanting to attract to his practice in mind - big thinkers, innovative, tech-oriented. And he didn't want a 'boring accounting website'!

Taking a sensory approach with audio testimonials, video content and even live chat really assists with that client focus. The scrolling footer bar also showcases many of the technology addon partners Jamie rates, letting his clients know he's on to it.  


3. Be bold

Strong messaging and interesting design helps Frank Accounting stand out. Parallax scrolling is an effect where the background moves at a slower rate to the foreground as you scroll down the page, creating an interesting element of depth.

We get a lot of comments about the 'professionalism' of the design, imagery and the way the content is presented on this site.


4. Be authentic

Use your own images like Smithink do. If we all actually looked like stock photo people, the world would be awash with fist pumping twenty year olds, which is okay up to a point. 

The conference images on Smithink are particularly appropriate because events are their expertise,  including the annual ATSA technology event focusing on accountants in practice. We get comments on how refreshing it is to see real people featured on their Homepage. 


5. Be strategic 

Be strategic with your content like HTA Advisory. A content rich site, it's still easy to navigate to the information you need. Featuring a link to their page of 'Free Downloadable eBooks' is a great way to capture leads.  

Giving consideration to how you present your products and services can help you stand out. Their 'Success Roadmap' is a great example of outcomes by design. 


6. Be visually appealing

You only get one chance to make a good first impression, and a visually appealing, professional looking website is brand enhancing. We love the new  ChangeGPS images, and the way Wayne Schmidt from Addon Success even changes up the Hero image on his website each month to keep things fresh! 

If you'd like more information on how to showcase your firm, contact us for a free website review.  

Michelle Polglase PracticePlus

As General Manager for PracticePlus, Michelle is inspired by innovation and on a mission to provide the best website solutions for accountants and bookkeepers globally.