BLOG: Need a new website? What you need to know.

"It’s a critical piece of the formula for us. You wouldn’t believe the number of testimonials we’ve received saying: 'We’re only going with you guys because we love your website.' Crazy huh, that they trust us with their accounting needs because of our website." - Marvin Galang

BLOG: Need a new website? What you need to know.

There's a lot to consider when you're looking around at website providers. Pretty much everyone and their dog can build a website for you too. We've chosen to specialise in websites for accountants and bookkeepers, and provide the tools you need to succeed. We break down the value we provide...

1. Needs analysis

What is the job you want your website to do? If you haven't seen this clip by Clayton Christensen, it's worth a look. We need to understand what's important for your business. 

 

  • Are you a startup firm, and need to grow your business quickly? If so, we recommend a lead generating design - and quickly! - to encourage client engagement, and help you build your database. A downloadable eBook, for example, is a way of giving information in return for capturing an email address. You'll also need to consider your content marketing strategy and how to drive traffic to your new website. Our monthly content subscription, where we upload articles each month for you, can be a great please to begin and you can post this content across your social media channels. Having an integrated email marketing module then makes it easy to send a regular eNewsletter including this content. We can deliver a lead generating template website for you in 2 weeks.  
  • Are you an established practice, looking to showcase your brand? If you have a nice office, then you need a nice website. You only get one chance to make a good first impression, and a dated website that's not mobile-friendly is potentially brand damaging. Integrate your website with Xero Practice Manager, and make it easy for clients to login to systems from your Homepage. Being able to provide advice on technology from the Addon ecosystem can benefit your business owner clients through efficiency gains. If you already have a strong word-of-mouth referral network, then consider running regular events (promoted on your website and across your social media channels, of course!) and develop your brand in the thought leadership space. A full content and design website can be delivered in 4 - 6 weeks. 

2. Your story

The content on your website needs to tell your story, and get across your USP. What makes you different? What's your passion? Where did you come from to get to this place? Your 'About Us' page is generally one of the most highly viewed (according to Google Analytics across our sites), as potential clients seek confidence from your experience and validation of your expertise. 

People skim websites for the information they need, and your content needs to be written with your website layout in mind. Our copywriters first send out a questionnaire, requesting bullet-point responses to start the information gathering process. This is followed by a one-on-one interview to really get to the essence of your firm. The content is then written specifically for you.

3. Design love

Well it worked for Apple! Attention to detail, choosing creative imagery, and bringing in design elements can give a professional polish to your website. 

Our designer will have a design briefing meeting with you and mock up a wireframe design. We take inspiration from a variety of places, so if you have example websites you like the look of we can also take a look at those. Marvin Galang, Xero US Accounting Partner of the Year 2014 summed up the benefits of design for his website Double Rule quite nicely here: 

It’s a critical piece of the formula for us. You wouldn’t believe the number of testimonials we’ve received saying: “We’re only going with you guys because we love your website.” Crazy huh, that they trust us with their accounting needs because of our website.

4. Training and Support

We partner with you to help you succeed with the outcomes you want to achieve. Our websites are a hosted solution, and we provide ongoing training and support. It's easy to update your content at any time (no extra fees!) and your website should grow and develop with your business. We set up Google Analytics for each site, providing test-and-measure capability. 

If you want more information about our processes, feel free to contact us here.

 

 

 

 


 

Michelle Polglase PracticePlus

As General Manager for PracticePlus, Michelle is inspired by innovation and on a mission to provide the best website solutions for accountants and bookkeepers globally.