BLOG: Is your website delivering results?

Make like Tesla and break the scale.

BLOG: Is your website delivering results?

Martino Castelli

Tesla just set a new standard for perfection, actually breaking the Consumer Reports rating system. The Model S P85D’s combination of power and efficiency was so off-the-chart that the group had to recalibrate its ratings methods. This electric car managed to score 103 out of a possible 100, setting a new benchmark for the industry.

What I love about this (apart from the ‘Insane’ mode) is that Tesla are continually making improvements, with a ‘test and measure’ approach to deliver excellence on all levels. The results speak for themselves. A relative newbie to the automotive industry, Tesla Motors are considered to be more of a technology company and embrace innovation for their competitive advantage.

Tech advantage

So, is your website like a Tesla car? There are a few recommendations we make to help you power up your business:

  • Sleek, modern, and up-to-date. Showcase your brand to best effect and stand out from your competitors with a design-led website.  
  • Go tech - integrate your website with Xero Practice Manager, Practice Ignition, and other specialisations to power up.
  • Embrace innovation and execute on your marketing strategy, using social media to drive traffic back to your website.
  • Test and measure with lead generating techniques (such as an eBook download) to see what works best for your target market.   

Define ‘success’ for your business

Tesla continually raise the bar, and you should too. Your online presence should connect and engage the type of clients you want to attract to your business. Start with the end in mind - work out your definition of success and make sure you have the resources and functionality to deliver. If your KPI's are around lead generation, for example, then set clear goals for your marketing and sales strategy. 

Your website should help your business grow. If you'd like more information on how to go off the scale, or if you just want to take us on a test drive, contact us here.

Michelle Polglase PracticePlus

As General Manager for PracticePlus, Michelle is inspired by innovation and on a mission to provide the best website solutions for accountants and bookkeepers globally.