The concept of running a highly efficient team with the three roles of the hustler, hacker and hipster is an interesting one for accountants to consider.
Accountants have traditionally had strong word-of-mouth referral networks. Many of the accountants we talk with who have a content marketing strategy, who engage online and who are active on social media are having phenomenal success with spreading the word about their products and services. The role of the 'hustler' provides the sales and marketing expertise required to develop and grow your business.
Isn't every business a tech business really? Make sure you have someone on your team with technical expertise around the cloud integration space. There's an almost overwhelming selection of software and apps that can provide instant business capabilities, for both you and your clients.
The role of the 'hipster' is to bring the polish to the table, if you like. A successful accounting practice is a complete brand that delivers consistency
with every interaction, and some creativity is required to think of the bigger picture. This designer-led approach to business is why we bring an architect
into a building project; the outcome is an enhanced experience with attention to detail giving a professional edge.
Get involved with tech startups
There's a global support network for tech startups, and it's easy to get involved with Startup Weekends, business accelerator programmes, or join entrepreneurial communities of the like-minded. Mentors and advisors with strong financial skills and experience are highly valued, which can provide an opportunity to contribute to early stage businesses in a collaborative and creative environment. Learning more about the requirements tech businesses need to scale fast can perhaps also lead to innovation within your own firm.
Tech startups have a strong focus on market validation, which means lots of talking with clients (or potential clients). From there, rapid iterations with an end-user focus enable continuous improvement. Taking a business model canvas type approach delivers a strategic approach to business development, covering all bases from the beginning of the journey. While a valuable process for startups to go through, this can also be valuable for well established businesses to encourage a fresh perspective and understanding.
People, passion, and empowerment
The right people in the right roles are key. If you're missing a role, consider a way you can bring those capabilities to the table.