New Zealand recently hosted the annual CFO Summit with some engaging speakers, including John Goodwin from The Lego Group and Ramesh Karnani from The Boston Consulting Group. Business leaders and 'financial wizards' come together at this event, providing an opportunity to share best practice business experience on a wide range of topics. Ramesh gave an interesting interview here on the importance of technology and workforce transformation. Technology improves both the efficiency and effectiveness of an organisation. If you’re hesitating about that initial capex expenditure, the pace of technology is increasing and there’s a cost if you wait too long.
Everything is Awesome
Did you just sing that headline to yourself? The Lego Group are the masters of reinvention and tell their brand story well. It’s important to stand out and focus on your unique selling proposition (USP). An awesome website is the obvious place to begin, and support this with your business marketing plan.
Efficiency gains with website integrations
A strong online presence is no longer optional. With efficiency and productivity gains being one of the main drivers for moving to the cloud, your website should help you maximise those efficiencies. Integrate your website with Xero Practice Studio for automatic synchronisation of your contacts with your website for up-to-date email lists; your website contact form enquiries will create leads directly in WorkflowMax. You can also streamline your onboarding with Practice Ignition for instant online quote creation from your website. Consider how other services like Receiptbank can help your business save time.
Measure your success
Whether it’s the speed at which you can get your proposals out, or the number of leads your website call-to-actions capture, defining what ‘success’ means for your business gives you a baseline for continual improvement. Look at your analytics to see what’s working, and directly measure the effect of your marketing initiatives.
There's no magic here; you just need to execute your business and marketing strategy. If you want more information about how you can use your website to generate more leads for your business, contact us here.