BLOG: Conversion-focused website

As a provider of websites and digital strategy we’ve seen some interesting design trends, and all businesses need a great website to showcase their brand.

BLOG: Conversion-focused website

The team at Change Accountants and Advisors were first on board with our new configurable template website which provides a dynamic, conversion focused solution quickly and easily. The team tick all of the boxes when it comes to an effective lead generating website.

Personality plus 

With high quality, well structured content they tell their business story effectively. They have clarity with their business proposition which is essential - we don't read websites but we skim for the key points. The video featuring CEO Timothy Munro on the Homepage is a highly effective visual way to engage and build trust. I also love their 'Are we a match for you' page here, especially this statement: "First and foremost we like doing business with people who we could see ourselves inviting over for a barbecue." I've already got my esky ready, which means I'm more likely to bring my business with me.  

 Show your personality and stand out. Your unique point of difference needs be clearly stated.


The configurable content blocks enable the team to easily update the Homepage with their latest blog posts and news. Education is the new marketing, and as industry leaders the team are quick to respond to client needs.

Regularly updating your website is great for SEO purposes, and also positions you as an industry leader.

Call to Action 

Where do I sign up? Engagement through 'Call to Action' options are the key to successful and measurable lead generation, currently generating on average 25 qualified leads per month for the team. Their eBook download enticingly titled “11 Questions you NEED to ask before hiring an accountant” is quite simply providing a useful guide for an email address. This provides an initial touch point in a way that establishes their credibility - they understand your concerns and needs, and provide you with questions to consider. 

Capture those leads and make sure you end up with a conversion-focused website.

Get on board

With an inbuilt CRM and marketing tools, our new configurable template provides a complete website solution. For more information contact us here

Michelle Polglase PracticePlus

As General Manager for PracticePlus, Michelle is inspired by innovation and on a mission to provide the best website solutions for accountants and bookkeepers globally.