BLOG: Analytics and Albert Einstein

We live in an increasingly connected world, where your online actions can be monitored and measured.

BLOG: Analytics and Albert Einstein

In fact, I was intrigued to read this article recently stating that roughly 90% of the data in the world today was created in the last two years alone. That’s a lot of data.

So what are you doing to monitor your analytics? 

  • Do you know who your website visitors are? 
  • How successful are your CTA’s? 
  • Are you regularly updating the content of your website and connecting with your clients?

It’s not enough to set and forget your website. For your website to be an effective lead generator for your business, you need to constantly review your online opportunities and engage with both current and future clients.

Here at PracticePlus we help you setup Google Analytics to give you an overview of your website activity. We strongly encourage you to analyse your weekly reports and engage with your clients. Whether sharing content on social media, targeting email marketing campaigns, or regularly posting content to your Blog we recommend monitoring the strategies you employ with the goal of incremental and measurable improvements.

As Albert Einstein famously said, “Compound interest is the eighth wonder of the world. He who understands it, earns it…he who doesn’t…pays it.” This might be a bit of a stretch, but if you compare your ongoing marketing strategy to compound interest, then you know you’re in it for the long haul. Monitor the increase in effectiveness over time.

In this world of big data, get on board.

Michelle Polglase PracticePlus

As General Manager for PracticePlus, Michelle is inspired by innovation and on a mission to provide the best website solutions for accountants and bookkeepers globally.