Trans-Tasman rugby rivalry aside, I’ve been asked several times by accountants in the UK and US what gives us the ‘Down-Under’ edge. New Zealand and Australia are in many quarters also seen to be leading the way in innovation within the accounting industry
There’s something about a young infrastructure and relatively small population base which enables agility and responsiveness. We have a thriving cloud eco-system supporting the global domination of software like Xero, which is increasingly disrupting the accounting sector.
In many ways an accounting firm has similarities to a winning rugby team:
Total belief and commitment delivers results
The accountants we talk with, particularly those focusing on SMBs, are increasingly embracing the efficiencies and opportunities cloud technology provide to deliver business results. Real-time information alongside instant capabilities through cloud software integrations can provide a competitive business advantage. Belief in the industry shift away from compliance, combined with commitment to understanding the cloud eco-system, can empower your firm.
Perseverance is the key to success
Looking to grow your influence within the accounting sector? Thought leadership is established incrementally over time. Whether you run events or write blog posts, persevere and be consistent with your efforts.
Actions speak louder than words
Telling your network about how great you are won’t get you very far. Informing clients about the benefits you can provide for them, and delivering, will. Education is the new marketing, and advisory services are the new black. Perhaps even the new All Blacks.
Want to be part of a winning team? Foster a culture of innovation and join the accounting revolution.