When I tell people that PracticePlus build websites for accountants, there's a pause.
Michael Porter, in his influential book 'Competitive Advantage,' refers to a concentrated targeted marketing approach as a 'focus strategy.'
It's been stunningly beautiful weather, perfect for my new passion flying light aircraft. I certainly appreciate the lush, green countryside from this new perspective, for which some rain is obviously required.
'Duplicate content' refers to large blocks of content within or across domains that matches other content.
Five years ago accountants were happy to have a website at all. Today we're having conversations around lead generation, conversion rates and SEO.
We've looked at a LOT of websites over the years. And, much like the art of making a great coffee, there are some essential considerations if you're looking for best results.
What's the difference between inbound and outbound marketing, you may be asking...
I had a call with a US based accountant this week, who was impressed by the authenticity of the Engine Room website.
Word-of-mouth referrals are fantastic. But never has there been a better time to expand your reach.
For quite a few years now I’ve had an interest in radio - not just listening live or to podcasts of my favourite shows, I’ve also delved into the “behind the scenes” of how radio works. I find it captivating to see an industry continually evolving to meet their audience.
Dick Smith has just been purchased by eCommerce entrepreneur Ruslan Kogan to become a pure-play online retailer.
Spotlight Reporting has recently released an ebook on how to build the perfect advisory relationship with clients. With the accounting industry becoming inundated with practices that are doing great things, it’s vital you’re always looking to “level-up” your relationship with clients – or risk losing them. Here are a few takeaways from the report (and a few extra things we’ve noticed in the industry).
Many of the accountants we talk with like the idea of a regular blog post, but are not so keen to commit themselves. "Nooooo. I'm numbers, not words" I've heard many times.
Enthusiasm is contagious. When you're around people who are highly motivated and passionate about what they do, it's inspiring.
Did you know that over a third of KPMGs new graduate auditors in Australia don't have accounting degrees?
We integrated our own website with Infusionsoft last year, and we're seeing more accounting firms leveraging marketing and sales automation software to full advantage. Indeed, that's one of the interesting trends in the accounting industry Xero CMO Andy Lark discussed at Xerocon, London.
An API or 'Application Programming Interface', is at its most basic level a tool that makes data easier to work with. When two systems link up through an API they become integrated, with one side being able to pull information through from the other.
A friend of mine had a gym membership for 3 years, without actually going to the gym. His goal was to increase his fitness levels, and he liked the idea of going to the gym, but each week he didn't quite find the time to make it happen.
Jamie Johns from Sky Accountants has received another accounting industry accolade for innovation. How does he do it...?
We have 7 seconds (and one chance) to make a good first impression.
"It’s a critical piece of the formula for us. You wouldn’t believe the number of testimonials we’ve received saying: 'We’re only going with you guys because we love your website.' Crazy huh, that they trust us with their accounting needs because of our website." - Marvin Galang
I went to a funeral today. It was an interesting celebration of a long and colourful life, with a few family scandals and secrets revealed.
Cloud accounting software, anyone? Storm clouds are gathering as the competition heats up.
70% of the accountants we spoke with are considering implementing a content marketing strategy with the goal of generating more leads for their business.
I love the beginning of a new year. It can be a great time for thinking, planning, or (sometimes most importantly) for doing absolutely nothing at all.
Summertime 'Downunder' means many things; bbq's, sunburn, and time down at the beach.
Only 20% of accountants we've talked with already have a content marketing strategy in place, although 70% are considering implementing a marketing strategy this year...
Do you have a bucket list? A bungy jump is on mine.
There's a lot to consider with your website. We take a quick tour to see what works well...
In the ring is where the preparation pays off.
The sprint to the end of the year can be chaotic. However, it can also be a good time to take stock of the progress your business has made, review your goals, and consider your online presence.
Accounting Anywhere lives up to its name, and cloud accounting is a game-changer for SMB’s globally.
'The measure of intelligence is the ability to change' Albert Einstein
Blogging is just like playing the drums. The more you do it, the easier it gets.
Smithink lead the way in running events, particularly the highly successful ATSA, the independent technology event focused on the needs of the accounting sector in Australia. Sholto MacPherson from Digital First recently interviewed David Smith, who has seen first-hand some major industry transformations...
Many of the accountants we talk with globally want to expand their own client base and grow their accounting practice.
Over 50% growth in six months is impressive. Not your typical Bathurst accountants, Advise Accountants are strategic planners who provide the advice, strategy and insight their clients need to grow their own businesses. Matt Sharwood shares some insights with us...
Finance meets technology head on these days, which means your modern accounting practice could almost be classified as a tech firm.
HTA Advisory are an award winning accounting firm with a culture that supports a real passion for innovation.
If you’re driving along and see a Zombie, you notice. I certainly did last weekend. Zombies stand out.
The Rugby World Cup arrives every four years. And New Zealand and Australia have dominated the competition.
The accountants we speak with tend to fall into two camps - those with an established practice, looking to refresh their brand and develop messaging around cloud technologies; and those starting off for themselves, who need to generate leads for their business.
It’s widely known that the use of smartphones around the world is only increasing. The latest research shows that 51% of the average person’s internet use is through a mobile phone, which equates to 2.8 hours per day. We’re approaching this by recognising the power of mobile and incorporating it into your website development projects – But what if we could take you one step further?
A growing profession, bookkeepers are increasingly playing an important role as the educators for small business.
Who would have thought, a few years ago, that conversations with accountants would centre around best use of technology for marketing automation and business efficiency gains?
I had a very interesting meeting this week with a Xero Platinum Partner. With a professional track record in a smaller community, a great office location combined with word-of-mouth referrals had been enough to build a strong accounting practice.
Make like Tesla and break the scale.
Capturing information about your website visitors can help your business grow.
Customer obsession has taken Amazon.com to a $175B market capitalisation at last count.
Marketing isn’t rocket science, but it isn’t necessarily straight forward either. From fresh new startups to industry experts, every accounting firm will benefit from marketing their business. If you are not marketing your business then you aren’t making any progress. Even the most experienced accounting firms are going to be at a stand still and fail to gain new customers without simple, yet effective marketing techniques.
There's no doubt that digital disruption is happening all around us. You can ignore it, or you can embrace the opportunities. In fact, if you're using Xero you're already on the exponential growth curve.
Mental toughness is thriving in the face of adversity.
Search Engine Optimisation is the process of making search engine-friendly improvements to your website. This means your website will rank more highly organically on a search results page over time.
Receipt Bank have provided an efficient solution for those annoying but essential bits of paper. And as a partner you can also gain insights into the data extraction.
Client seminars are a great way to gain new clients.
I spoke with Marvin Galang from Double Rule, hot off the press from Xerocon Denver, about being a Xero Gold partner and the journey to becoming Xero US Accounting Partner of the Year...
So much to do, so little time.
Why is website design important? A well designed website should showcase your brand, tell your business story and confirm your professional credibility.
Business advisory services are burgeoning as accountants look to add value to business owner clients.
Your 'About' page is one of the most important pages on your website, second to your home page. It's where website visitors go to find out if you're the right accountant for them. Learn how you can make the most of this critical page on your website.
One of the things I love about the accounting conference Xerocon is seeing Rod Drury nonchalantly cruising round the venue on his skateboard.
Word of mouth is, of course, the best way to get high quality leads for your business.
Some are calling it "mobilegeddon" - the Google mobile-friendly algorithm change you need to know about.
All businesses need a professional website to showcase their brand. Sky Accountants recently launched their new look website, and it's all about the big picture.
What factors are the most important to prospective clients when they're visiting your website? How do you get and keep their attention? To answer those questions you need to put yourself in their shoes.
Digital challenges to traditional business models are driving many ambitious changes.
As a provider of websites and digital strategy we’ve seen some interesting design trends, and all businesses need a great website to showcase their brand.
Have you ever thought about running an event? Perhaps a webinar on debtor management or a seminar on how your business can help SME’s...?
Some people may think Zendesk could use a few improvements. Regardless, this cloud-based customer service platform currently provides a solution for more than 40,000 customers in 140 countries. And they just keep getting better
How many leads did your website generate for you in 2014? Was it what you hoped for? Would you like it to increase? If you're disappointed with the results you're getting then here's a simple way you can increase your leads in 2015.
There’s something psychologically pleasing about a blank canvas for the year ahead. It’s also a great time of the year for business planning and goal setting.
Finance meets technology - Fintech is a rapidly growing $US3b industry using technology to disrupt financial systems.
In New Zealand, rugby is more than a sport. It’s a national obsession where the mood of an entire country can be affected by a win or loss from the All Blacks team.
Delivering websites for accountants globally, we get to hear a lot about the problems a modern accounting practice faces. Across the board we find businesses are looking to the technology sector to provide solutions and streamline systems and processes.
We have limits on the way we process information. Miller’s Law suggests the total number of objects an average human can hold in working memory is 7 ± 2.
Its a competitive world out there, and it's important to consider your competitive advantage.
I read an article recently about how Pinot Noir is the new Golf.
I had my first experience with an Occulus Rift virtual reality headset recently. When the giant virtual spider jumped onto my virtual hand I jumped out of my skin. I perceived the spider to be real and I reacted accordingly.
Keeping your website up-to-date with fresh content is a challenge for every accountant. That's why we're introducing a new service that offers a time and cost effective way of adding fresh content to your website every month!
So, a business style SWOT analysis for a country?
There is a fatal mistake that a lot of business owners make. Are you making it too?
We live in an increasingly connected world, where your online actions can be monitored and measured.
The words are often the last thing a business owner thinks about when it comes to their website. “I’ll write it” they say, “I know my business better than anyone”. So what can a professional copywriter bring to the party?
Setting goals is one thing; perseverance with execution is another.
To meet the competition head on your website has got to work for you in every way, not just how it functions and the way it looks, the copy has to grab attention and reach your audience, fast! You literally have seconds.
In a highly competitive world, a great client experience stands out. Equally, a negative experience can be widely broadcast instantly over a variety of channels.
Resilience can be defined as the ability to face challenges and rise above them. How does this apply to your business?
So, you have a website and you have a story; a point of difference to the others in your industry. What next…
So you want to start a blog, and this is new territory for you. We all know regularly posting quality content both connects you with your clients and is important for SEO (search engine optimisation). How do you find your voice?
If the title of this blog makes no sense to you, then I might forgive you... but I might not, because if you're at all interested in generating new business from your website, then you must acquaint yourself with these terms.
Done well, these things work together to present a credible and compelling case as to why your website visitors should get in touch with you, and ultimately move their business to you.
When you create bundles (or packages) of services & software for a fixed fee, whether you realise it or not – you actually turn your services into products
If you're good at what you do. You deliver clear benefits in time or money earned or saved. Then surely there's people out there that will refer you work, for no incentive, IF you make some effort to stay top of their mind for your business category.
What do you expect your website to do for you? You need to review your expectations, and analyse where your business is going to come from.
I love it when you’re on a plane, with a book, and it starts with “I’ve worked hard to keep this book short - hopefully short enough you can read it on a long plane ride.”
When approaching the writing of a website or blog post, the underlying thought you must keep in mind is that people have VERY LITTLE TIME to read your words and NO TOLERANCE for text that is too wordy, boring or written in fonts that are hard to read.
How important is a mobile-friendly site to accountants and bookkeepers really!? In this article we discuss what you should consider when deciding the mobile strategy for your website.
Almost every accountant who contacts us has a similar question. What simple, pragmatic steps do they need to take to move quickly to the digital age? If that strikes a chord with you, you’re definitely not alone. We’re here to help.