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25-May-2016

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Accountants, and Strategic Agility

When I tell people that PracticePlus build websites for accountants, there's a pause. 

09-May-2016

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How market segmentation can work for your firm

Michael Porter, in his influential book 'Competitive Advantage,' refers to a concentrated targeted marketing approach as a 'focus strategy.'

29-Apr-2016

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Does your business have a rainmaker?

It's been stunningly beautiful weather, perfect for my new passion flying light aircraft. I certainly appreciate the lush, green countryside from this new perspective, for which some rain is obviously required.

27-Apr-2016

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Why you need to be careful with your website content

'Duplicate content' refers to large blocks of content within or across domains that matches other content. 

20-Apr-2016

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The 'Age of the Customer' - 10 critical success factors

Five years ago accountants were happy to have a website at all. Today we're having conversations around lead generation, conversion rates and SEO.

18-Apr-2016

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5 website essentials - what you need to know

We've looked at a LOT of websites over the years. And, much like the art of making a great coffee, there are some essential considerations if you're looking for best results. 

12-Apr-2016

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How inbound marketing can work for your accounting firm

What's the difference between inbound and outbound marketing, you may be asking... 

08-Apr-2016

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A Picture Is Worth a Thousand Words

I had a call with a US based accountant this week, who was impressed by the authenticity of the Engine Room website.

31-Mar-2016

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Business growth hacking for accountants

Word-of-mouth referrals are fantastic. But never has there been a better time to expand your reach.

21-Mar-2016

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Karbon and the 5 Accounting Trends you need to know

Australia is seen as leading the way in redefining the modern cloud accounting practice. Indeed, Karbon have just released their Accounting Trends Report 2016, and you can download that here.
 

18-Mar-2016

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The evolution of Accounting - through the eyes of FM Radio

For quite a few years now I’ve had an interest in radio - not just listening live or to podcasts of my favourite shows, I’ve also delved into the “behind the scenes” of how radio works. I find it captivating to see an industry continually evolving to meet their audience.

16-Mar-2016

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How valuable are your digital assets?

Dick Smith has just been purchased by eCommerce entrepreneur Ruslan Kogan to become a pure-play online retailer. 

04-Mar-2016

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Building the perfect relationship with clients

Spotlight Reporting has recently released an ebook on how to build the perfect advisory relationship with clients. With the accounting industry becoming inundated with practices that are doing great things, it’s vital you’re always looking to “level-up” your relationship with clients – or risk losing them. Here are a few takeaways from the report (and a few extra things we’ve noticed in the industry).

29-Feb-2016

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How to write a Blog post in 5 easy steps

Many of the accountants we talk with like the idea of a regular blog post, but are not so keen to commit themselves. "Nooooo. I'm numbers, not words" I've heard many times.   

23-Feb-2016

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Finding your business purpose

Enthusiasm is contagious. When you're around people who are highly motivated and passionate about what they do, it's inspiring. 

18-Feb-2016

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Strategic decision making and your competitive advantage

Did you know that over a third of KPMGs new graduate auditors in Australia don't have accounting degrees

   

16-Feb-2016

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How to benchmark your marketing activity

We integrated our own website with Infusionsoft last year, and we're seeing more accounting firms leveraging marketing and sales automation software to full advantage. Indeed, that's one of the interesting trends in the accounting industry Xero CMO Andy Lark discussed at Xerocon, London.

12-Feb-2016

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So, what's an API - and why should we care?

An API or  'Application Programming Interface', is at its most basic level a tool that makes data easier to work with. When two systems link up through an API they become integrated, with one side being able to pull information through from the other. 

11-Feb-2016

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Content Marketing and the Art of Execution

A friend of mine had a gym membership for 3 years, without actually going to the gym. His goal was to increase his fitness levels, and he liked the idea of going to the gym, but each week he didn't quite find the time to make it happen.

05-Feb-2016

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Innovation as your competitive advantage

Jamie Johns from Sky Accountants has received another accounting industry accolade for innovation. How does he do it...?

01-Feb-2016

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We're all in sales, really

We have 7 seconds (and one chance) to make a good first impression.   
 

29-Jan-2016

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Need a new website? What you need to know.

"It’s a critical piece of the formula for us. You wouldn’t believe the number of testimonials we’ve received saying: 'We’re only going with you guys because we love your website.' Crazy huh, that they trust us with their accounting needs because of our website." - Marvin Galang

26-Jan-2016

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What's your legacy?

I went to a funeral today. It was an interesting celebration of a long and colourful life, with a few family scandals and secrets revealed.

22-Jan-2016

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The rise of Platform-as-a-Service

Cloud accounting software, anyone? Storm clouds are gathering as the competition heats up.

19-Jan-2016

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How to increase your website conversion rates

70% of the accountants we spoke with are considering implementing a content marketing strategy with the goal of generating more leads for their business.

14-Jan-2016

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Finding inspiration amongst BAU

I love the beginning of a new year. It can be a great time for thinking, planning, or (sometimes most importantly) for doing absolutely nothing at all.

12-Jan-2016

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Why blogging is like going to the beach

Summertime 'Downunder' means many things; bbq's, sunburn, and time down at the beach.

05-Jan-2016

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Did you know...?

Only 20% of accountants we've talked with already have a content marketing strategy in place, although 70% are considering implementing a marketing strategy this year...

17-Dec-2015

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Accountability and taking Action

Do you have a bucket list? A bungy jump is on mine.

10-Dec-2015

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What works? 6 website tips for accountants

There's a lot to consider with your website. We take a quick tour to see what works well...

09-Dec-2015

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Get your business fighting fit for the year ahead

In the ring is where the preparation pays off.

03-Dec-2015

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Time for a website check?

The sprint to the end of the year can be chaotic. However, it can also be a good time to take stock of the progress your business has made, review your goals, and consider your online presence.

01-Dec-2015

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Accounting Anywhere, doing business globally

Accounting Anywhere lives up to its name, and cloud accounting is a game-changer for SMB’s globally.

26-Nov-2015

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Adapting to change and managing disruptive technology

'The measure of intelligence is the ability to change' Albert Einstein

24-Nov-2015

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Why bother blogging anyway?

Blogging is just like playing the drums. The more you do it, the easier it gets.

19-Nov-2015

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Smithink - how technology is defining the modern accounting practice

Smithink lead the way in running events, particularly the highly successful ATSA, the independent technology event focused on the needs of the accounting sector in Australia. Sholto MacPherson from Digital First recently interviewed David Smith, who has seen first-hand some major industry transformations...

16-Nov-2015

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Growth for your accounting firm - how much do you really want it?

Many of the accountants we talk with globally want to expand their own client base and grow their accounting practice.

11-Nov-2015

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Advise Accountants and rapid growth - what's the secret sauce?

Over 50% growth in six months is impressive. Not your typical Bathurst accountants, Advise Accountants are strategic planners who provide the advice, strategy and insight their clients need to grow their own businesses. Matt Sharwood shares some insights with us...

09-Nov-2015

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Hacker, hustler, hipster in the age of fintech

Finance meets technology head on these days, which means your modern accounting practice could almost be classified as a tech firm.

05-Nov-2015

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HTA Advisory and their award winning culture

HTA Advisory are an award winning accounting firm with a culture that supports a real passion for innovation.

03-Nov-2015

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Zombie Marketing for Accountants and Bookkeepers

If you’re driving along and see a Zombie, you notice. I certainly did last weekend. Zombies stand out.

28-Oct-2015

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Accounting is like the Rugby World Cup

The Rugby World Cup arrives every four years. And New Zealand and Australia have dominated the competition.

15-Oct-2015

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What's the big picture for your accounting practice?

The accountants we speak with tend to fall into two camps - those with an established practice, looking to refresh their brand and develop messaging around cloud technologies; and those starting off for themselves, who need to generate leads for their business.

12-Oct-2015

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Your own App: How it can put you ahead of your competitors

It’s widely known that the use of smartphones around the world is only increasing. The latest research shows that 51% of the average person’s internet use is through a mobile phone, which equates to 2.8 hours per day. We’re approaching this by recognising the power of mobile and incorporating it into your website development projects – But what if we could take you one step further?

06-Oct-2015

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Bookkeepers, the educators of the future

A growing profession, bookkeepers are increasingly playing an important role as the educators for small business.

24-Sep-2015

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Accountants and the Age of Revolution

Who would have thought, a few years ago, that conversations with accountants would centre around best use of technology for marketing automation and business efficiency gains?

16-Sep-2015

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Does a Xero Platinum Partner need a website..?

I had a very interesting meeting this week with a Xero Platinum Partner. With a professional track record in a smaller community, a great office location combined with word-of-mouth referrals had been enough to build a strong accounting practice.

08-Sep-2015

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Is your website delivering results?

Make like Tesla and break the scale.

31-Aug-2015

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How to capture website leads for business success

Capturing information about your website visitors can help your business grow.

24-Aug-2015

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Why customer-centric wins

Customer obsession has taken Amazon.com to a $175B market capitalisation at last count.

12-Aug-2015

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10 Reasons to Market your Business

​Marketing isn’t rocket science, but it isn’t necessarily straight forward either. From fresh new startups to industry experts, every accounting firm will benefit from marketing their business. If you are not marketing your business then you aren’t making any progress. Even the most experienced accounting firms are going to be at a stand still and fail to gain new customers without simple, yet effective marketing techniques.

06-Aug-2015

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What's Your Competitive Advantage?

There's no doubt that digital disruption is happening all around us. You can ignore it, or you can embrace the opportunities. In fact, if you're using Xero you're already on the exponential growth curve.

23-Jul-2015

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The Power of Optimism for Business Success

Mental toughness is thriving in the face of adversity.

13-Jul-2015

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What you need to know about SEO

Search Engine Optimisation is the process of making search engine-friendly improvements to your website. This means your website will rank more highly organically on a search results page over time.

06-Jul-2015

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Business efficiency gains with Receipt Bank

Receipt Bank have provided an efficient solution for those annoying but essential bits of paper. And as a partner you can also gain insights into the data extraction.

26-Jun-2015

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Client seminars - why word of mouth still wins

Client seminars are a great way to gain new clients.

15-Jun-2015

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3 Step Strategy for Xero Award Winning Success

I spoke with Marvin Galang from Double Rule, hot off the press from Xerocon Denver, about being a Xero Gold partner and the journey to becoming Xero US Accounting Partner of the Year...

08-Jun-2015

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How do I market my accounting practice?

So much to do, so little time.

26-May-2015

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The ROI on website design

Why is website design important? A well designed website should showcase your brand, tell your business story and confirm your professional credibility.

15-May-2015

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Business Mentoring and the caffeine-fuelled world of Startup Weekend

Business advisory services are burgeoning as accountants look to add value to business owner clients.

13-May-2015

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How to maximise the 25 seconds visitors spend on your About page

Your 'About' page is one of the most important pages on your website, second to your home page. It's where website visitors go to find out if you're the right accountant for them. Learn how you can make the most of this critical page on your website.

07-May-2015

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The 5 Most Important Things for Business Success

One of the things I love about the accounting conference Xerocon is seeing Rod Drury nonchalantly cruising round the venue on his skateboard.

28-Apr-2015

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Why bother having a website at all?

Word of mouth is, of course, the best way to get high quality leads for your business.

22-Apr-2015

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Mobilegeddon: is your website mobile-friendly?

Some are calling it "mobilegeddon" - the Google mobile-friendly algorithm change you need to know about.

14-Apr-2015

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Website Design and the Big Picture

All businesses need a professional website to showcase their brand. Sky Accountants recently launched their new look website, and it's all about the big picture.

10-Apr-2015

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An often overlooked power tip for increasing website conversion

What factors are the most important to prospective clients when they're visiting your website? How do you get and keep their attention? To answer those questions you need to put yourself in their shoes.

26-Mar-2015

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Financial Wizardry and Business Transformation

Digital challenges to traditional business models are driving many ambitious changes.

11-Mar-2015

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What does a conversion-focused website look like?

As a provider of websites and digital strategy we’ve seen some interesting design trends, and all businesses need a great website to showcase their brand.

19-Feb-2015

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Host events and move your business to the next level

Have you ever thought about running an event? Perhaps a webinar on debtor management or a seminar on how your business can help SME’s...?

10-Feb-2015

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Client Relationship Management

Some people may think Zendesk could use a few improvements. Regardless, this cloud-based customer service platform currently provides a solution for more than 40,000 customers in 140 countries. And they just keep getting better

29-Jan-2015

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How to win more leads from your website this year

How many leads did your website generate for you in 2014? Was it what you hoped for? Would you like it to increase? If you're disappointed with the results you're getting then here's a simple way you can increase your leads in 2015.

13-Jan-2015

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White space and shooting for the stars

There’s something psychologically pleasing about a blank canvas for the year ahead. It’s also a great time of the year for business planning and goal setting.

16-Dec-2014

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The Rise and Rise of Fintech

Finance meets technology - Fintech is a rapidly growing $US3b industry using technology to disrupt financial systems.

09-Dec-2014

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Scrum and your Winning Team

In New Zealand, rugby is more than a sport. It’s a national obsession where the mood of an entire country can be affected by a win or loss from the All Blacks team.

27-Nov-2014

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Digital Disruption and Business Transformation

Delivering websites for accountants globally, we get to hear a lot about the problems a modern accounting practice faces. Across the board we find businesses are looking to the technology sector to provide solutions and streamline systems and processes.

12-Nov-2014

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The Magical Number Seven

We have limits on the way we process information. Miller’s Law suggests the total number of objects an average human can hold in working memory is 7 ± 2.

21-Oct-2014

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Change that adds value - time to innovate?

Its a competitive world out there, and it's important to consider your competitive advantage.

06-Oct-2014

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Entrepreneurship and Pinot Noir

I read an article recently about how Pinot Noir is the new Golf.

19-Sep-2014

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Perception is Reality

I had my first experience with an Occulus Rift virtual reality headset recently. When the giant virtual spider jumped onto my virtual hand I jumped out of my skin. I perceived the spider to be real and I reacted accordingly.

09-Sep-2014

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A turn-key solution to keep your website up-to-date

Keeping your website up-to-date with fresh content is a challenge for every accountant. That's why we're introducing a new service that offers a time and cost effective way of adding fresh content to your website every month!

09-Aug-2014

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Innovation, the Economy and You

So, a business style SWOT analysis for a country?

02-Aug-2014

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Why Your Website Needs Search Engine Optimization

There is a fatal mistake that a lot of business owners make. Are you making it too?

16-Jul-2014

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Analytics and Albert Einstein

We live in an increasingly connected world, where your online actions can be monitored and measured.

12-Jul-2014

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Why use a professional copywriter?

The words are often the last thing a business owner thinks about when it comes to their website. “I’ll write it” they say, “I know my business better than anyone”. So what can a professional copywriter bring to the party?

02-Jul-2014

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To the cloud and beyond

Setting goals is one thing; perseverance with execution is another.

18-Jun-2014

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What’s your story?

To meet the competition head on your website has got to work for you in every way, not just how it functions and the way it looks, the copy has to grab attention and reach your audience, fast! You literally have seconds.

11-Jun-2014

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Customer loyalty, your business and you

In a highly competitive world, a great client experience stands out. Equally, a negative experience can be widely broadcast instantly over a variety of channels.

31-May-2014

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Developing a Business Resilience Strategy

Resilience can be defined as the ability to face challenges and rise above them. How does this apply to your business?

24-May-2014

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Decisions, decisions - how to convert your website visitors

So, you have a website and you have a story; a point of difference to the others in your industry. What next…

23-May-2014

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Finding your voice - it's time to Blog

So you want to start a blog, and this is new territory for you. We all know regularly posting quality content both connects you with your clients and is important for SEO (search engine optimisation). How do you find your voice?

23-May-2014

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Repeat after me: 'Blog, tweet, tweet, hashtag'

If the title of this blog makes no sense to you, then I might forgive you... but I might not, because if you're at all interested in generating new business from your website, then you must acquaint yourself with these terms.

23-May-2014

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WEBINAR: optimising your website design

Done well, these things work together to present a credible and compelling case as to why your website visitors should get in touch with you, and ultimately move their business to you.

23-May-2014

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Why you need to think product, not service.

When you create bundles (or packages) of services & software for a fixed fee, whether you realise it or not – you actually turn your services into products

14-Apr-2014

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Could this be your number one lead generating KPI?

If you're good at what you do. You deliver clear benefits in time or money earned or saved. Then surely there's people out there that will refer you work, for no incentive, IF you make some effort to stay top of their mind for your business category.

14-Apr-2014

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WEBINAR: How to make your website work for you

What do you expect your website to do for you? You need to review your expectations, and analyse where your business is going to come from.

31-Mar-2014

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Sex and other words that sell

I love it when you’re on a plane, with a book, and it starts with “I’ve worked hard to keep this book short - hopefully short enough you can read it on a long plane ride.”

09-Sep-2013

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Blog like a journo' - it's easier

When approaching the writing of a website or blog post, the underlying thought you must keep in mind is that people have VERY LITTLE TIME to read your words and NO TOLERANCE for text that is too wordy, boring or written in fonts that are hard to read.

23-Aug-2013

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The real reason mobile-friendly sites are important

How important is a mobile-friendly site to accountants and bookkeepers really!? In this article we discuss what you should consider when deciding the mobile strategy for your website.

13-May-2013

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A website over a weekend...

Almost every accountant who contacts us has a similar question. What simple, pragmatic steps do they need to take to move quickly to the digital age? If that strikes a chord with you, you’re definitely not alone. We’re here to help.