Thought for the week...
"As the web becomes ever more relentless in separating the average from the exceptional, the simple idea this book uncovers (being the best in the world at your little niche) becomes ever more important." (From Seth's Blog.)
The point above stood out to me because it hits home on what cloud software is doing in the Accounting industry i.e. it's creating practices with citywide, nationwide & global reach that are coming after YOUR clients. However you need not fear. You can protect your patch (your niche) if you focus on being exceptional at understanding and serving it better than the rest.
What does being exceptional look like?
- Be proactive by offering advice & additional services your clients hadn't thought of
- Get up to speed with cloud accounting - it's the game changer and it's not going away
- Start communicating the value you actually offer (growth, profit, a better night's sleep)
Enjoy your weekend!
Matt