How To Review Your Marketing Strategy In 15 Minutes!!
There are many online doors to your business. Through some of these doors you may gain many new clients.. while other doors are like that darn fruit tree you are trying to grow out the back of your house and they suck up water, time, and effort.. but don't give you anything back!
Perhaps it's time to step back and consider your overall marketing strategy. Here are some questions to help you do just that:
- What have you been focussing your marketing efforts/ budget on? Make a list e.g. e-newsletter campaigns (prospective clients), e-newsletter campaigns (upsell/ engage existing clients), search engines (natural search), search engines (paid ads), Facebook, Twitter, LinkedIn, Trade Shows, Webinars, Blog, etc
- Now you can analyse each of these separately with the below questions:
- What have I invested in this marketing channel? (time, money, etc over a given time period)
- What have been the money-in-bank/ clients-gained results?
- What have been the soft benefits?
- Do I need to stop investing in this channel? Y/N
- Do I need to invest more in this channel? Y/N
- What can I do to adapt this channel to be more effective?
- How does my website support this channel? Can I automate any parts of this process?
- When should I next review the effectiveness of this channel? (Set a date!!)
At Practice Plus, we are firm believers that there is such a thing as spreading yourself too thin. Why not choose your best 3-5 channels, and invest/ measure/ adapt in a methodical way rather than have 10+ channels and not commit to any of them or know which ones are even working for you!!
I encourage you to set aside the time to look at each door (marketing channel) on a regular basis, and if you need help, just let us know via our contact page.
This article was written by Alex Procter, General Manager of e360 & Practice Plus. If you like bantering about web strategy ideas and want to get his thoughts on your next online project (for free), you can email him at firstname.lastname@example.org.